{"id":30023,"date":"2022-10-01T16:15:10","date_gmt":"2022-10-01T14:15:10","guid":{"rendered":"https:\/\/exmachina.ch\/creative\/?post_type=portfolio-item&#038;p=30023"},"modified":"2024-02-06T10:12:29","modified_gmt":"2024-02-06T09:12:29","slug":"paolo-casanova","status":"publish","type":"post","link":"https:\/\/exmachina.ch\/creative\/portfolio\/branding\/paolo-casanova\/","title":{"rendered":"Paolo Casanova"},"content":{"rendered":"<style>.elementor-30023 .elementor-element.elementor-element-4072518{--display:flex;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary 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);--image-border-width:1px;--image-border-radius:15px;--image-transition-duration:800ms;--overlay-transition-duration:800ms;--content-text-align:center;--content-padding:20px;--content-transition-duration:800ms;--content-transition-delay:800ms;}@media(max-width:1440px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-item__title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-gallery .elementor-gallery-item__description{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:1024px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-item__title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-gallery .elementor-gallery-item__description{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}@media(max-width:767px){.elementor-widget-text-editor{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-item__title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}.elementor-widget-gallery .elementor-gallery-item__description{font-size:var( --e-global-typography-text-font-size );line-height:var( --e-global-typography-text-line-height );}.elementor-widget-gallery .elementor-gallery-title{font-size:var( --e-global-typography-primary-font-size );line-height:var( --e-global-typography-primary-line-height );}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30023\" class=\"elementor elementor-30023\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4072518 e-flex e-con-boxed e-con e-parent\" data-id=\"4072518\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5282cb63 elementor-widget elementor-widget-text-editor\" data-id=\"5282cb63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Per un noto chef operante in Svizzera \u00e8 stato creato tutto il brand, dal logo alle insegne per i suoi ristoranti fino alle etichette dei prodotti. Il pittogramma si basa sulle iniziali del nome e cognome,\u00a0 una C e una P una all&#8217;interno dell&#8217;altra utilizzando per la C il font usato per il logotipo mentre la p \u00e8 stata disegnata appositamente per integrarsi al meglio nel semicerchio creato dalla C.\u00a0<\/p><p class=\"p1\">Il pittogramma pu\u00f2 essere utilizzato anche da solo senza il logotipo. Il logotipo \u00e8 creato utilizzando il font Arboria, un carattere senza grazie pulito e molto armonioso. La distanza tra i caratteri \u00e8 stata appositamente incrementata per rendere pi\u00f9 leggibile ed elegante il logotipo. Il logotipo pu\u00f2 essere utilizzato anche da solo senza il pittogramma.\u00a0<\/p><p class=\"p1\">Per il brand sono stati scelti due famiglie di font, la prima \u00e8 un sans serif che si chiama Andesneue nella version Medium ed extralight, per le etichette \u00e8 stato invece scelto un font ornamentale, il Beloved Sans, che ha molti glifi che aggiungono un livello in pi\u00f9 per le possibilit\u00e0 offerte nella scelta delle lettere iniziali o finali.\u00a0<\/p><p class=\"p1\">Infine i colori base sono il giallo ocra pi\u00f9 il bianco e nero con ulteriori colori a contrasto come il viola e l&#8217;aragosta che si possono usare per le etichette e altro materiale di comunicazione come i post per i social network.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbca40e elementor-widget elementor-widget-gallery\" data-id=\"cbca40e\" data-element_type=\"widget\" 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Il pittogramma si basa sulle iniziali del nome e cognome,\u00a0 una C e una P una all&#8217;interno dell&#8217;altra utilizzando per la C il font usato per il logotipo mentre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,226,232],"tags":[],"class_list":["post-30023","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-packaging","category-portfolio"],"_links":{"self":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/30023","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/comments?post=30023"}],"version-history":[{"count":7,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/30023\/revisions"}],"predecessor-version":[{"id":32278,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/30023\/revisions\/32278"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media\/32257"}],"wp:attachment":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media?parent=30023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/categories?post=30023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/tags?post=30023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}