{"id":29946,"date":"2022-09-29T18:08:54","date_gmt":"2022-09-29T16:08:54","guid":{"rendered":"https:\/\/exmachina.ch\/creative\/?post_type=portfolio-item&#038;p=29946"},"modified":"2024-02-06T11:12:17","modified_gmt":"2024-02-06T10:12:17","slug":"empatia","status":"publish","type":"post","link":"https:\/\/exmachina.ch\/creative\/portfolio\/branding\/empatia\/","title":{"rendered":"Empatia"},"content":{"rendered":"<style>.elementor-29946 .elementor-element.elementor-element-19c9ff00{--display:flex;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Empatia \u00e8 un brand svizzero che si declina su molti prodotti nell&#8217;area benessere del corpo. Il concetto chiave del logotipo \u00e8 quella di separare emp-da- atia attraverso i colori ma ricollegando le due parti con le lettere &#8220;pa&#8221; intrecciate le une con le altre. Un elemento semplice e memorabile. Il pittogramma \u00e8 astratto ma le due forme sovrapposte riprendono il concetto di empatia, ognuno ci pu\u00f2 vedere quello che preferisce: delle foglie, dei petali, una farfalla, un fiore, un cuore. Il titolo e il simbolo sono due parti di un\u2019unico logo che per\u00f2 possono anche essere separati e usati separatamente. Il logo cambia colore a seconda della linea dei prodotti. La versione in nero \u00e8 da considerarsi quella base e istituzionale.&nbsp;<\/p><p class=\"p1\">Qualion \u00e8 un moderno carattere geometrico sans-serif con ispirazioni umanistiche e calligrafiche. Questo font \u00e8 molto versatile e si adatta bene a progetti molto puliti e minimali ma nello stesso tempo ha forme terminali e legature che rendono Qualion un tipo di font ornamentale molto originale. Nel brand di empatia il font viene usato in due varianti, book e bold utilizzando le lettere ornate terminali e intermedie che lo contraddistinguono anche se con parsimonia, senza mai esagerare.&nbsp;<\/p><p class=\"p1\">Per questo progetti sono stati realizzati anche alcuni prototipi di packaging dei prodotti e il catalogo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963ffc8 elementor-widget elementor-widget-gallery\" data-id=\"963ffc8\" data-element_type=\"widget\" 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Empatia \u00e8 un brand svizzero che si declina su molti prodotti nell&#8217;area benessere del corpo. Il concetto chiave del logotipo \u00e8 quella di separare emp-da- atia attraverso i colori ma ricollegando le due parti con le lettere &#8220;pa&#8221; intrecciate le une con le altre. Un elemento semplice e memorabile. Il pittogramma \u00e8 astratto ma le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,226,232],"tags":[],"class_list":["post-29946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-packaging","category-portfolio"],"_links":{"self":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/comments?post=29946"}],"version-history":[{"count":13,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29946\/revisions"}],"predecessor-version":[{"id":32359,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29946\/revisions\/32359"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media\/32341"}],"wp:attachment":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media?parent=29946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/categories?post=29946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/tags?post=29946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}