{"id":29753,"date":"2022-10-06T15:04:28","date_gmt":"2022-10-06T13:04:28","guid":{"rendered":"https:\/\/exmachina.ch\/creative\/?post_type=portfolio-item&#038;p=29753"},"modified":"2024-02-06T11:09:58","modified_gmt":"2024-02-06T10:09:58","slug":"scrypta","status":"publish","type":"post","link":"https:\/\/exmachina.ch\/creative\/portfolio\/branding\/scrypta\/","title":{"rendered":"Scrypta"},"content":{"rendered":"<style>.elementor-29753 .elementor-element.elementor-element-39d18d17{--display:flex;}.elementor-widget-text-editor{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );color:var( --e-global-color-text );}.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:var( --e-global-color-primary 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tQuesto \u00e8 stato un lavoro di redesign leggero per una societ\u00e0 operante nel campo della blockchain. Il pittogramma pre-esistente aveva diversi problemi ma tra la scelta di realizzare un nuovo disegno con un&#8217;immagine pi\u00f9 seria e quella di un intervento pi\u00f9 leggero mantenendo l&#8217;aspetto simpatico, si \u00e8 scelta la seconda opzione. All&#8217;unico colore in uso precedentemente, molto vicino al magenta, sono stati affiancati il nero e bianco oltre a un colore da utilizzare per gli sfondi. \u00c8 stata modificata anche la parte tipografica con l&#8217;uso del font &#8220;Spock&#8221;, un carattere sans-serif utilizzato in solo due pesi, light e bold che si caratterizza per la sua semplicit\u00e0 abbinata a caratteristiche che lo rendono molto originale. Oltre al logo sono stati studiati altri elementi del brand da applicare al sito web e alla comunicazione.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-faf88eb elementor-widget elementor-widget-gallery\" data-id=\"faf88eb\" data-element_type=\"widget\" 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class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Questo \u00e8 stato un lavoro di redesign leggero per una societ\u00e0 operante nel campo della blockchain. Il pittogramma pre-esistente aveva diversi problemi ma tra la scelta di realizzare un nuovo disegno con un&#8217;immagine pi\u00f9 seria e quella di un intervento pi\u00f9 leggero mantenendo l&#8217;aspetto simpatico, si \u00e8 scelta la seconda opzione. All&#8217;unico colore in uso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":32291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225,232,229],"tags":[],"class_list":["post-29753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-portfolio","category-ui-ux"],"_links":{"self":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/comments?post=29753"}],"version-history":[{"count":16,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29753\/revisions"}],"predecessor-version":[{"id":32345,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/posts\/29753\/revisions\/32345"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media\/32291"}],"wp:attachment":[{"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/media?parent=29753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/categories?post=29753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/wp-json\/wp\/v2\/tags?post=29753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}