{"id":33228,"date":"2025-12-18T11:29:02","date_gmt":"2025-12-18T10:29:02","guid":{"rendered":"https:\/\/exmachina.ch\/creative\/non-categorizzato\/gondola\/"},"modified":"2025-12-18T18:04:59","modified_gmt":"2025-12-18T17:04:59","slug":"gondola","status":"publish","type":"post","link":"https:\/\/exmachina.ch\/creative\/en\/portfolio-en\/website\/gondola\/","title":{"rendered":"Gondola"},"content":{"rendered":"<style>.elementor-33228 .elementor-element.elementor-element-6146d527{--display:flex;}.elementor-widget-image .widget-image-caption{color:var( --e-global-color-text );font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-size:var( --e-global-typography-text-font-size );font-weight:var( --e-global-typography-text-font-weight );line-height:var( --e-global-typography-text-line-height );}.elementor-33228 .elementor-element.elementor-element-2e8f876 .widget-image-caption{text-align:left;font-family:\"Plus Jakarta Sans\", 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.widget-image-caption{font-size:14px;line-height:1.4em;}}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33228\" class=\"elementor elementor-33228 elementor-33116\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6146d527 e-flex e-con-boxed e-con e-parent\" data-id=\"6146d527\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e8f876 elementor-widget elementor-widget-image\" data-id=\"2e8f876\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMyMTksInVybCI6Imh0dHBzOlwvXC9leG1hY2hpbmEuY2hcL2NyZWF0aXZlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI1XC8xMlwvR29uZG9sYS1zaXRvLXByaW1hLWRvcG8uanBnIn0%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" width=\"1920\" height=\"1728\" src=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo.jpg\" class=\"attachment-full size-full wp-image-33219\" alt=\"Gondola sito prima e dopo\" decoding=\"async\" srcset=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo.jpg 1920w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo-300x270.jpg 300w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo-1024x922.jpg 1024w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo-768x691.jpg 768w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-sito-prima-dopo-1536x1382.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The Gondola website, before and after the restyling (on the right). The primary language has shifted from English to Italian (the core market). Key additions include a video that summarizes essential information in just over a minute and previously missing device imagery. Site navigation has been streamlined by merging sections that were previously isolated and difficult to browse. Fonts and colors are now \"warmer,\" and the copy adopts an empathetic tone. Overall, the brand image is less clinical and much closer to the patient.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae3ffed elementor-widget elementor-widget-video\" data-id=\"ae3ffed\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/r59SDHPkBGc?si=PfhMZFYcnzvH0Xcl&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f38e7f1 elementor-widget elementor-widget-text-editor\" data-id=\"5f38e7f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<p><b>Gondola<\/b> is a medical device designed to improve the quality of life for patients with Parkinson&#8217;s disease and neuropathies through mechanical peripheral stimulation of the feet. It is an innovative, painless, and fast therapy (lasting only 96 seconds) with no side effects.<\/p>\n<p>Since mid-November 2025, when the new Gondola Medical website went live, something shifted. Not gradually, but intentionally. The launch of the new identity coincided with a transformation touching every channel, every language, and every narrative surrounding <b>AMPS therapy<\/b>. The data from the last month reflects a company that is finally speaking its patients&#8217; language.<\/p>\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-33123\" src=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-crescita.jpg\" alt=\"\" width=\"1291\" height=\"386\" srcset=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-crescita.jpg 1291w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-crescita-300x90.jpg 300w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-crescita-1024x306.jpg 1024w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-crescita-768x230.jpg 768w\" sizes=\"(max-width: 1291px) 100vw, 1291px\" \/><\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Growth Rooted in Truth<\/h3>\n<p data-path-to-node=\"11\">From mid-November to today, visitors and inquiries have grown significantly\u2014an increase of <b>+145%<\/b> compared to the previous 90 days. This wasn&#8217;t a linear or predictable rise; it was the growth of something that works because it is authentic. The new website opened the doors, and people walked in. They searched, they read, they watched the videos. Most importantly, they contacted Gondola to receive real information from real doctors.<\/p>\n<p data-path-to-node=\"12\">This surge is no coincidence. It is the direct result of every creative decision, every word chosen, and every communication strategy introduced by <b>Ex Machina\u2019s creative division<\/b> in coordination with the Gondola team.<\/p>\n<\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91825a7 elementor-widget elementor-widget-video\" data-id=\"91825a7\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=3aLkCdDgEOY&amp;t=2s&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11cce0a elementor-widget elementor-widget-video\" data-id=\"11cce0a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=HQDwnVOgUGk&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebca39c elementor-widget elementor-widget-text-editor\" data-id=\"ebca39c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Videos That Tell Real Stories<\/h3>\n<p data-path-to-node=\"14\">The most immediate change was the systematic introduction of video content. Not anonymous corporate videos, but videos where <b>Stefano Tassin<\/b>, the creator of Gondola, speaks directly to the camera. He discusses the research, explains the origins of AMPS therapy, and demonstrates how mechanical stimulation reaches the nerves in the feet. He is someone who knows his subject deeply, lives this technology every day, and has chosen to share it all without filters.<\/p>\n<p data-path-to-node=\"15\">Alongside these is something even more powerful: <b>patient video testimonials<\/b>. They aren&#8217;t sanitized or perfect; they are real. They are &#8220;before and after&#8221; stories told by people who have experienced the therapy. A steadier step, a less tiring walk, a regained confidence in one&#8217;s body. These aren&#8217;t just medical promises; they are lives being changed.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">A Global Voice, Faithful to Every Language<\/h3>\n<p data-path-to-node=\"17\">The extraordinary detail? These videos are no longer trapped in Italian. Thanks to AI-driven dubbing, Stefano\u2019s videos and patient testimonials are now available in <b>English, German, and French<\/b>. These aren&#8217;t just subtitles\u2014it is Stefano\u2019s voice speaking directly to German, French, and English audiences. It is the patient&#8217;s own testimony sharing what it means to regain movement, in the listener&#8217;s native tongue.<\/p>\n<p data-path-to-node=\"18\">This isn&#8217;t just a technical detail; it\u2019s a deeply human choice. It means a patient in Germany doesn\u2019t have to read a translation\u2014they hear a voice that looks them in the eye and speaks to them directly. It creates presence and proximity.<\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9da79 elementor-widget elementor-widget-video\" data-id=\"2d9da79\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/UJuhLdpce50?si=kObk9J-1agCzc3L3&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b95c1 elementor-widget elementor-widget-image\" data-id=\"24b95c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1303\" height=\"800\" src=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-cananle-youtube.jpg\" class=\"attachment-full size-full wp-image-33220\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-cananle-youtube.jpg 1303w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-cananle-youtube-300x184.jpg 300w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-cananle-youtube-1024x629.jpg 1024w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-cananle-youtube-768x472.jpg 768w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-755a372 elementor-widget elementor-widget-text-editor\" data-id=\"755a372\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">YouTube Channel Reorganization<\/h3>\n<p data-path-to-node=\"20\">The Gondola YouTube channel has been completely restructured. No longer a cluttered repository, it is now organized by language and category. A visitor from London finds videos in English, logically arranged. Someone from Paris experiences the same quality of storytelling in French. A user from Berlin finds order and clarity in German.<\/p>\n<p data-path-to-node=\"21\">Every video is part of a <b>consistent visual identity<\/b>. It\u2019s not a collection of random clips, but a library of knowledge where the Gondola brand is recognizable in every frame and transition. The experience is unified, even as the language changes. Gondola has finally become global without losing its local touch.<\/p>\n<h3 class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Targeted Campaigns: When Empathy Becomes Strategy<\/h3>\n<p data-path-to-node=\"23\">On social media and Google, campaigns no longer fire generic messages into the void. They are designed with the new communicative sensitivity introduced by <b>EXM\/Creative<\/b>. A person experiencing the first symptoms of Parkinson\u2019s doesn&#8217;t see an ad that &#8220;medicalizes&#8221; or frightens them. Instead, they see a video of a woman sharing how she started dancing with her husband again. A man who has lost confidence in his stride doesn&#8217;t see a scientific chart; he sees Stefano explaining, with simplicity, how mechanical stimulation helps nerves communicate better with the brain.<\/p>\n<p data-path-to-node=\"24\">Every campaign is built around <b>conscious emotion<\/b>: reasoned hope, supported by real science. Not blind hope, but informed hope. These campaigns reach the right people at the right time with the right message. They work because they don&#8217;t promise miracles\u2014they offer understanding and a real possibility.<\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f6ba8e elementor-skin-carousel elementor-arrows-yes elementor-pagination-type-bullets elementor-pagination-position-outside elementor-widget elementor-widget-media-carousel\" data-id=\"8f6ba8e\" data-element_type=\"widget\" data-settings=\"{&quot;slides_per_view&quot;:&quot;4&quot;,&quot;slides_per_view_laptop&quot;:&quot;4&quot;,&quot;slides_per_view_tablet_extra&quot;:&quot;3&quot;,&quot;slides_per_view_tablet&quot;:&quot;2&quot;,&quot;slides_per_view_mobile_extra&quot;:&quot;2&quot;,&quot;slides_per_view_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;slides_to_scroll_laptop&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_tablet&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile_extra&quot;:&quot;1&quot;,&quot;slides_to_scroll_mobile&quot;:&quot;1&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;skin&quot;:&quot;carousel&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;show_arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;speed&quot;:500,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;loop&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;space_between&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;space_between_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]}}\" data-widget_type=\"media-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Slides\">\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image swiper-lazy\" role=\"img\" aria-label=\"Gondola - Gondola Carosello 01 - IMG 01\" data-background=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-Gondola-Carosello-01-IMG-01.png\">\n\n\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader\"><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image swiper-lazy\" role=\"img\" aria-label=\"Gondola - Autunno promo\" data-background=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-Autunno-promo.png\">\n\n\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader\"><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image swiper-lazy\" role=\"img\" aria-label=\"Gondola - Gondola Singola 01\" data-background=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-Gondola-Singola-01.png\">\n\n\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader\"><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image swiper-lazy\" role=\"img\" aria-label=\"Gondola - Gondola Singola 8\" data-background=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-Gondola-Singola-8.jpg\">\n\n\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader\"><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-carousel-image swiper-lazy\" role=\"img\" aria-label=\"Gondola - Gondola Singola 9\" data-background=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/Gondola-Gondola-Singola-9.jpg\">\n\n\t\t\t\t\t\t\t<div class=\"swiper-lazy-preloader\"><\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa3037 elementor-widget elementor-widget-text-editor\" data-id=\"5fa3037\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Making Scientific Studies Accessible<\/h3>\n<p data-path-to-node=\"26\">There is an element that often remains invisible but is fundamental to Gondola\u2019s credibility: <b>scientific research<\/b>. Over the years, clinical studies on AMPS therapy have accumulated\u2014robust research published in international journals and conducted by renowned institutions. However, they were often hard to find, difficult for patients to read, and sometimes inaccessible even for doctors.<\/p>\n<p data-path-to-node=\"27\">Until now.<\/p>\n<p data-path-to-node=\"28\">We have introduced a <b>chatbot trained exclusively on Gondola\u2019s scientific studies<\/b>. Anyone visiting the site, YouTube channel, or social media can now ask a question. The chatbot responds not with opinions, but with real research. <i>What does the research say about the safety of AMPS therapy? How long before results are seen? How does it work for patients with different characteristics?<\/i><\/p>\n<p data-path-to-node=\"29\">The chatbot is multilingual. An Italian patient and a German patient receive the same scientific answers in their own language. This is <b>democratized research<\/b>. For doctors, it\u2019s a valuable resource; for patients, it\u2019s the confirmation that solid science sits behind Gondola, not empty promises.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Real Impact: Where Communication and Credibility Converge<\/h3>\n<p data-path-to-node=\"31\">What has been happening since November is more than just a brand rebirth. It is the intersection of two forces: <b>empathetic communication<\/b> and <b>accessible science<\/b>. The Gondola device hasn&#8217;t changed medically; AMPS therapy works today just as it did yesterday. What has changed is Gondola\u2019s ability to say, <i>&#8220;It works, and I will show you why.&#8221;<\/i><\/p>\n<p data-path-to-node=\"32\">A patient arrives through a testimonial video of a woman walking better. They are convinced by truth, not advertising. To verify safety, they consult the scientific chatbot. They read the research behind the therapy. They feel welcomed by social campaigns that speak to them directly. They contact Gondola not because they were sold a promise, but because they saw, read, and understood.<\/p>\n<p data-path-to-node=\"33\">And they are contacting Gondola in record numbers.<\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2c5259 elementor-widget elementor-widget-image\" data-id=\"a2c5259\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" width=\"903\" height=\"192\" src=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/GONDOLA-restyling-logo-nuovo-vecchio.png\" class=\"attachment-full size-full wp-image-33226\" alt=\"\" decoding=\"async\" srcset=\"https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/GONDOLA-restyling-logo-nuovo-vecchio.png 903w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/GONDOLA-restyling-logo-nuovo-vecchio-300x64.png 300w, https:\/\/exmachina.ch\/creative\/wp-content\/uploads\/2025\/12\/GONDOLA-restyling-logo-nuovo-vecchio-768x163.png 768w\" sizes=\"(max-width: 903px) 100vw, 903px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">The logo underwent a subtle yet impactful restyling: the proportions were balanced for a better width-to-height ratio, the bottom curve was refined, and the tagline font was updated. Additionally, the Swiss flag was removed to achieve a cleaner, more modern aesthetic.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd7d68 elementor-widget elementor-widget-text-editor\" data-id=\"fcd7d68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<div class=\"prose dark:prose-invert inline leading-relaxed break-words min-w-0 [word-break:break-word] prose-strong:font-medium [&amp;_&gt;*:first-child]:mt-0\">\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">The Architecture of Trust<\/h3>\n<p data-path-to-node=\"35\">What <b>EXM\/Creative<\/b> has built with Gondola is more than a restyling; it is an <b>architecture of trust<\/b> where every element supports the others. Stefano\u2019s videos build authority. Testimonials foster identification. The scientific chatbot provides security. Targeted campaigns create awareness. The organized YouTube channel ensures accessibility.<\/p>\n<p data-path-to-node=\"36\">It isn&#8217;t a random collection of features. It is a coherent system where tone, aesthetics, science, and empathy work in harmony.<\/p>\n<h3 class=\"mb-2 mt-4 font-display font-semimedium text-base first:mt-0\">Gondola Now Speaks to Everyone<\/h3>\n<p data-path-to-node=\"38\">What began in mid-November is a global conversation, built locally, supported by research, told through real videos, amplified by smart campaigns, and rooted in accessible science.<\/p>\n<p data-path-to-node=\"39\">Gondola hasn&#8217;t become &#8220;more medical&#8221;\u2014it has become <b>more human<\/b>. And that is exactly why more and more people in Italy, Germany, France, and beyond are choosing to listen, to engage, and to trust.<\/p>\n<p data-path-to-node=\"39\"><strong><a href=\"https:\/\/gondola-medical.com\/\" target=\"_blank\" rel=\"noopener\">gondola-medical.com<\/a><\/strong><\/p>\n<\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n<p><\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Repositioning the brand, tone of voice, and visual communication from cold and clinical to warm and empathetic.<\/p>\n","protected":false},"author":1,"featured_media":33227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[246,245,251,248,244],"tags":[],"class_list":["post-33228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding-en","category-portfolio-en","category-rebranding-en","category-video-en","category-website"],"_links":{"self":[{"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/posts\/33228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/comments?post=33228"}],"version-history":[{"count":2,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/posts\/33228\/revisions"}],"predecessor-version":[{"id":33240,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/posts\/33228\/revisions\/33240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/media\/33227"}],"wp:attachment":[{"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/media?parent=33228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/categories?post=33228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/exmachina.ch\/creative\/en\/wp-json\/wp\/v2\/tags?post=33228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}